The “Like” Button Gets Physical, Physical.
Jun 2012 20

As a woman, I can tell you firsthand how incredibly arduous the activity of shopping is. If you think shopping is simply “finding something that you like and then buying it” then – HA!- consider yourself one of the following:

1) An amateur, or
2) A boy (excluding my gay friends who have impeccable senses of style… or metrosexuals).

No, no. True shopping is an art form that involves complex decision-making and extensive industry knowledge. It involves knowing the latest trends, being an early-adopter of upcoming trends, and being in tune with this season’s color palettes. Ow, just thinking about it exhausts me.

To ease this experience of shopping, European Company, C&A, has developed FashionLike, a new tool where shoppers can view in real-time how many “likes” a particular item of clothing has garnered. The digital count is embedded on the wooden hanger for all shoppers to see. It’s pretty much like bringing the review sections of e-commerce sites to life in physical stores.

Will this facilitate shopping? Perhaps even shorten dressing room lines? (SCORE!)

Fellow shoppers, thoughts?

But before I end this, a little word from Olivia Newton-John…


Source: SF Fashion and Tech


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